Purple Pill (A): The Purple Pill (A) Case presents the issue of an expiring patent with singularly high value. The Managers at Astra Zeneca must find a way to manage the portfolio of ip rights to extend the value of the multi-billion dollar franchise that has become The Purple Pill. To obtain a copy email: founders@ipthought.com
Purple Pill (B): The Purple Pill Supplement explores the various tactics available to extend the patent expiry of the Purple Pill. To obtain a copy email: founders@ipthought.com
